!!! Business Truths !!!!

More Ways to Get More Customers and Sales in a Tough Economy.

1. Constantly hand out business cards.
2. Provide large employers with coupons for employee payroll envelopes.
3. Consider firing a customer who is not generating a reasonable profit or is disruptive to your staff, and spend the saved time focusing on new, more profitable customers.
4. Make the proper investment to get quality salespeople who are capable of selling your product at a good price. Also be sure to give them the resources they need to be successful. This will be one of the best investments you ever make in your company.
5. Have a proactive referral program that allows you to maximize the referrals received from customers and your network.
6. Use a contact management system to stay in contact with your referral sources and customers.
7. Never stop selling until the customer says no several times. Too many salespeople have left sales on the table because they assumed the customer was finished buying. Never decide for your customer what they do and don’t want to buy. This is not only poor business but also bad customer service.
8. Purchase mailing lists from unusual places. Many organizations and associations make their mailing lists available for purchase, often for nominal cost. Think about what organizations may be made up of people who would be interested in purchasing your product or service.
9. Determine how or why a past customer might come back to you for a product or service, and advertise to that customer to obtain repeat sales.
10. Don’t lower prices. Instead, add value.
11. Think PR instead of, or in addition to, advertising.
12. Consider bundling products and services, and selling them at a better price.