Samsung
is the world’s – and Asia’s – top Smartphone maker. But there are a
lot of rival phone-makers out there aiming to dethrone. That competition is
especially strong across Asia, where a number of relatively new phone-makers
are playing to their strengths in home markets, aiming to get consumers hooked
on their own keenly-priced but strongly-spiced devices.
Let’s look at 15 of the
strongest new contenders across Asia. They’re all – individually and
collectively – keen to steal sales from more established phone-makers.
CHINA:-
1. Xiaomi
Best known of any Asian
startup, fact that it’s already outselling Apple in China. Xiaomi plans to sell 60 million smart phones this year.
What’s Xiaomi’s secret? Its smart phones sell for
about half the price of Samsung’s and HTC’s flagship phones, yet the strength
and versatility of its Android skin makes them feel like top-quality products.
Xiaomi keeps costs low by selling 70 percent of its phones online, and the rest
via telco partners. It has no retail business to drain money. It also sells to
Hong Kong, Taiwan, and Singapore. It aims to roll out in more countries in
Southeast Asia – the next stop will be Malaysia. And then it’ll tackle big
markets like India. Xiaomi’s next continent will likely be South America.
Lower down in the price
range is the Xiaomi Hongmi, which we reckon is the best
phone you can get for a mere $130.
Flagship
phone: Xiaomi
Mi3 has
a 5-inch 1080p HD screen, 1.8GHz NVIDIA Tegra 4 (WDCDMA version) or 2.3GHz
Snapdragon 800 (TD-SCDMA version) processors; 13-megapixel back camera and a
2-megapixel front one; Android 4.2; costs $325 (16GB) or $405 (64GB) unlocked.
2. Coolpad
Coolpad is China’s third biggest Smartphone
brand in terms of sales, according to Gartner, thanks to a broad line-up of
mostly cheap Android-based smart phones, with lots of special versions made for
China’s three telcos. They won’t win any design awards and won’t blow your
mind, but only 13 percent of Chinese people
will buy smart phones that cost over $330 (that’s the psychologically
important RMB 2,000 barrier) so the low-end market is vast.
Coolpad has been an OEM for
several telcos around the world (producing stuff like the MetroPCS Quattro 4G
phone for T-Mobile in the US), and that’s still part of its business. But
Coolpad wants to stand on its own brand overseas, and it’s targeting Southeast
Asia as a first step.
Flagship phone: Coolpad Magview 4 has a 5.9-inch 1080p HD
screen; 1.8GHz Tegra 4 processor; 13-megapixel rear camera; Android 4.2; costs
a whopping $650 unlocked.
3. Oppo
Oppo is another Chinese phone-maker
that’s looking to be big overseas as well as at home. But, despite spending big
on advertising with Hollywood faces, Oppo is struggling to get brand recognition in its native China.
The company is aiming globally with
its newest flagships, the OPPO N1 . The brand offers Oppo’s own Android skin
(dubbed Color OS), but for some markets there’s the option of CyanogenMod’s new
OS, potentially making it a big draw for Android geeks. A spin-off company from
Oppo called OnePlus launches soon which will challenge Oppo with similarly strongly-spiced
phones with above-average size price-tags.
Indonesia, Thailand, and the
Philippines – all young and fast-developing mobile markets – are target
new markets for OPPO.
Flagship phone: Oppo Find 7 has a 5.5-inch quad-HD screen (yes, that’s 2560 by
1440 pixels), 2.5GHz Snapdragon quad-core processor; 13-megapixel rear camera
(with software trickery it takes 50-megapixel images) and 5-megapixel front
one; Android 4.3; costs $599 unlocked.
INDIA:-
4. Micromax
Micromax is the closest to its goal of beating
Samsung. 44 million new smart phones were shipped in India in 2013 –
38 percent of those from Samsung, 16 percent from Micromax. Like most of these
Asian brands (though not the Chinese ones), Micromax also makes tablets and
feature phones.
Micromax started its overseas
expansion late last year by venturing into Russia and Romania, two developing
markets that it reckons have a strong desire for more affordable smart phones.
Flagship phone: Micromax Canvas Knight has a 5-inch 1080p HD screen; 2 GHz
MediaTek octa-core processor; 16-megapixel rear camera and 8-megapixel front
one; Android 4.2.2; costs $330 unlocked.
5. Karbonn
Karbonn made up 10 percent of Smartphone
shipments in India at the end of 2013. Karbonn is a bit smaller than Micromax,
but both are growing strongly.
Flagship phone: Karbonn Titanium Octane Plus has a 5-inch 1080p HD screen;
1.7 GHz MediaTek octa-core processor; 13-megapixel rear camera and 8-megapixel
front one; Android 4.4; costs $240 unlocked.
6. Xolo
Though smaller than its two compatriot
rivals, Xolo is also keen for a slice of India’s low-end to mid-range Smartphone
market. However, the prices are not as tempting as those of its local rivals.
Flagship phone: Xolo Q3000 has a 5.7-inch 1080p HD screen; 1.5 GHz MediaTek
quad-core processor; 13-megapixel rear camera and 5-megapixel front one;
Android 4.2; costs $350 unlocked.
PAKISTAN:-
Q Mobile is the largest homegrown Smartphone
maker in Pakistan, making a mix of feature phones, smart phones, and tablets.
The company started relatively recently – in 2009 – so it’s not struggling with
a switch away from making basic phones in the same as some other brands on this list.
Flagship phone: Q Mobile Noir Quattro Z4 has a 5-inch 1080p screen; 1.5Ghz
processor (CPU brand not disclosed); 13-megapixel rear camera and 5-megapixel
front one; Android 4.2; costs $313 unlocked.
INDONESIA:-
8. Smartfren
Smartfren is different from
the others in this list in that it’s a mobile telco company. It has
12.5 million subscribers,
and it’s pushing forward Indonesia’s shift to Android with its own
competitively-priced smart phones.
In our experience, the
cheap components can lead to a laggy and sub-par experience on Smarfren’s phones, but
then they do cost well under $200 unlocked. Still, Xiaomi’s cheapest phone is
only $130 but has much stronger specs and doesn’t feel laggy, so Smartfren (and
many others on this list) have some catching up to do on their sub-$200 phones.
Flagship
phone: Smartren
Andromax Z has
a 5.5-inch 720p screen; 1.5 GHz Snapdragon processor; 8-megapixel rear camera
and 2-megapixel front one; Android 4.2; costs $245 unlocked.
9. Cyrus
Cyrus phones are pretty
badly spiced – but then they are half the price of the flagships from Xiaomi,
Micromax,etc. This is the ultra low-end of the Smartphone market.
In a nation that’s crazy
about BlackBerry phones and BBM, Cyrus is wisely pre-installing the new BBM
Android app on its phones, and marketing them heavily as replacements for the
nation’s beloved BlackBerry handsets.
Flagship
phone: Cyrus
Cerry has
a 5.3-inch but low-res screen (960 x 540 pixels); 1.2 GHZ quad-core processor;
8-megapixel rear camera and 0.3-megapixel front one; Android 4.1; costs $160
unlocked.
10. Mito
Mito sells tablets, feature
phones, and smart phones. It’s based in Indonesia but it also operates in
India. 80 percent of its sales are low-end, feature phone devices. It sold
about two to three million devices in 2013, so it’s not going to sell that many
smart phones, but it’s still one to watch as its ratio of Smartphone sales
increases.
Flagship
phone: Mito
Fantasy Power A68 has a 5-inch 720p HD screen; 1.3 GHZ Mediatek quad-core
processor; 8-megapixel rear camera and 2-megapixel front one; Android 4.2;
costs $130 unlocked.
MALAYSIA:-
11. Ninetology
Emphasis on style and a bit
more attention paid to design than is evident in the others on this list,
Malaysia’s Ninetology is already, it claims, Malaysia’s second
biggest phone-maker
– behind, inevitably, Samsung.
The Malaysian firm sells
its phones in neighboring Indonesia.
Flagship
phone: Ninetology
Z1+ has
a 5-inch 720p HD screen; 1.2 GHZ quad-core Mediatek processor; 13-megapixel
rear camera and 5-megapixel front one; Android 4.2; costs $410 unlocked.
THAILAND:-
12. I-Mobile
Like Cyrus and a couple of
other firms on this list, Thailand’s I-Mobile is slowly transitioning from
being a cloner of other people’s feature phones to a maker of its own Android
devices. Its latest IQ range of phones packs in a commendable amount of camera
for less than $300, which is a good idea for a country that’s so crazy about
Instagram.
Flagship
phone: I-Mobile
IQ Octa 1068 has
a 5-inch 1080p HD screen; 1.7 GHZ Mediatek octa-core processor; 18-megapixel
rear camera and 8-megapixel front one; Android 4.2.2; costs $390 unlocked.
VIETNAM:-
13. FPT
FPT has set the goal of
manufacturing and selling 600,000 smart phones in Vietnam in 2013. This
will be a shift from what FPT was shipping last year, which was centered on
feature phones. It will mean that smart phones make up 70 percent of its mobile
output.
Flagship
phone: FPT
VI has
a 5-inch 720p screen; 1.2 GHZ Snapdragon quad-core processor; 13-megapixel rear
camera and 1.6-megapixel front one; Android 4.2; costs $235 unlocked.
PHILIPPINES:-
14. Cherry Mobile
The Philippines has faster Smartphone
market growth than the likes of Indonesia and Vietnam, to watch right now.
If you thought that Samsung
has a dizzying array of options, Cherry Mobile makes the Korean giant look like
a master of Zen simplicity. Cherry Mobile recently revealed
84 models –
yes, eighty-four – that will be rolled out gradually during the course of a
huge marketing blitz that will last for the next two months. It also makes
tablets and feature phones.
Cherry Mobile’s devices are
all made in China or India. This brand also sells in Thailand.
Flagship
phone: Cherry
Mobile Omega Infinity has a 5.5-inch 1080p screen; 1.5Ghz MediaTek
processor; 18-megapixel rear camera and 8-megapixel front one; Android 4.2;
costs $340 unlocked.
15. Starmobile
Starmobile is battling
Cherry Mobile with even larger phones that generally have stronger specs at a
lower price. As is commonplace among these homegrown Asian brands, Starmobile
also makes basic phones and tablets so as to cover the nation’s wide
demographic spread.
Cherry Mobile and
Starmobile are being stalked closely by two local rivals, MyPhone and Torque.
It’s hard to discern which of the four is selling more phones right now, but a recent
survey suggests Cherry Mobile is the top homegrown
phone-maker.
Flagship
phone: Starmobile
Diamond X1 has
a 6-inch 720p screen, 1.7GHz MediaTek octa-core processor; 18-megapixel rear
camera and 8-megapixel front one; Android 4.2; costs $316 unlocked.
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